Seminar: Social Media, Part 1 of 2 Part Series

Social Media and Internet Marketing – It’s all the Buzz but How Do I Really do It?

Part 1 of a 2 Part Seminar Series

Part I will include:

·                    A big picture look at marketing plans and marketing mix

·                    Overview of the full array of internet marketing tools and how they can be integrated into the overall marketing mix

·                    Social media tools including facebook, twitter, linked will be discussed and how they can most effectively be integrated into the overall internet marketing plan

·                    Specific case examples will be presented in Part 2

Presenters:  Mary Alice LaPoint & David Linehan, To the Point Marketing

Part II will be held on May 4th and will include:

·                    A brief recap of the prior session

·                    Illustrative case examples on how social media including facebook, twitter, blogging and LinkedIn can be integrated in an interactive way with other internet marketing strategies

·                    Interactive discussion with the presenters on how social media can be utilized in their type of business

Presenters:  David Linehan, To the Point Marketing & Kim Gobbi, Newburyport Today