Educational Seminar - Visual Content Marketing

Visual Content Marketing Seminar:
Generating Business from Pinterest & Instagram

A picture is worth a thousand words! Visual content marketing is the way of the future. Here are just a few reasons why you should be marketing with visuals:

Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.
90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
Social media posts with visuals receive 94% more page visits and engagement than those without.
Visuals show your products or services without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

If your business is not using visual content marketing to its full advantage, you will quickly fall behind in today's media-rich world. In this seminar, we'll show you how Pinterest & Instagram are two powerful tools you can use to market your brand. Maybe you already utilize these apps for personal use, but you're not sure how best to use them for your business, and we'll cover that in this seminar. If you do have a business account for each, we'll show you some of the best marketing strategies to help you get more engagement.

Wedding Planner Tiffany Learned from Detailed Engagements will be speaking on how to leverage Pinterest & Instagram to gain not only followers but clients. Alison Tames from the Newburyport Chamber will explain how to manage your social media platforms and create a brand identity. Retailers can expect to learn how to use Pinterest & Instagram to drive holiday sales. But this seminar will be very informative for people in any type of business that want to attract customers or clients or just want to promote brand awareness. This event will also feature "social networking." Gain several new followers in one fell swoop as we go around the room and "like" or "follow" each others' pages! Bring your smartphone, tablet, or laptop to follow along, or just take notes and work with the apps later.

As a prerequisite to this seminar, please create your Pinterest & Instagram accounts beforehand, so we can make the most use of everyone's time and not slow down the group. Please follow these steps to create your Instagram and Pinterest accounts. Keep in mind there may be slightly different instructions for an Android or Apple device. If you need help setting up your accounts, email Alison Tames to set up a time to meet, or plan to arrive early on the morning of the seminar.

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