Educational Seminar - Blogging

To blog or not to blog? That IS the question.

Is blogging passe in this age of Facebook and Twitter? Should you start a blog for your small business? How do you do it? Where do you host it?

We'll break this topic down to three segments:

* The business case for blogging, and its relationship to other social media;

* Identification of relevant topics for your target audience and content development strategies;

* The 'how' and 'where' of the technical aspects of it.

You'll leave with a clear sense of the potential value of a blog, what kind of commitment it will take to be successful with it, strategies for developing relevant content and an 'editorial calendar', plus links for further study and exploration, examples, and a primer on the mechanics of blog hosting and maintenance. handouts will be provided.

Presenters:  Nils Menten, President, iMarc L.L.C and Katie Desmond
iMarc,, im, iMa

Katie Desmond 

Sponsored by Insitution for Savings